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Introducing JAMU through BMInc: crafted with purpose, rooted in nature
At BM, we’re always looking for ways to bring something a little different, a little more meaningful, to our clients and teams. That’s where BMInc comes in.
BMInc is all about supporting brilliant, emerging food and drink businesses by working with them closely and bringing their products into our sites. It’s about championing innovation, sharing great stories and giving our clients access to something truly special.
One of our newest partners doing exactly that is JAMU.
A brand inspired by nature
Crafted in Devon by founders Tahimoana and Patrick Grant-Sturgis, JAMU was born from a shared passion for the outdoors and the ocean. From day one, their vision was clear: to create a soda that not only tastes great, but is genuinely good for people and the planet.
Launched in September 2025, JAMU is a bold reflection of that ethos. Every can is made using premium, all-natural ingredients with no shortcuts and no unnecessary additions. Just carefully balanced blends of botanicals, fruit extracts and fibre, creating refreshing, elevated flavours designed to be enjoyed in any social moment.
More than just a drink
What sets JAMU apart is its purpose. Beyond crafting great-tasting drinks, JAMU exists to bring people closer to nature.
It’s about encouraging a connection with the outdoors and a deeper appreciation of the natural world. Because with that connection comes care, and with care comes a desire to protect it.
That purpose is reflected in everything they do, from ingredients to partnerships. As part of their commitment to restoring natural habitats, JAMU supports the Ocean Conservation Trust, with 1% of every can sold going towards replanting and nurturing seagrass meadows in the UK.
Bringing something different to our clients
Through BMInc, partnerships like this allow us to offer our clients more than just great food and drink.
They bring stories, provenance and purpose into the workplace, creating experiences that feel thoughtful, relevant and connected.
JAMU is a perfect example. A product that not only delivers on flavour and quality, but also aligns with the values we know matter to our clients and their teams, from sustainability to wellbeing and beyond.
A shared approach
As JAMU founder Tahi explains:
“It’s an exciting partnership for us. We’re really impressed with BM Caterers’ commitment to sustainable procurement and waste reduction. Their passion for providing exceptional food and tailored catering services, and enhancing the workplace experience for employees, are values that resonate strongly with JAMU. We’re delighted to be working alongside BM Caterers.”
Part of something bigger
BMInc is about building relationships with businesses like JAMU. Those who are doing things differently, challenging the norm and creating products with real integrity.
We’re proud to support their journey, and even prouder to bring their drinks into our sites for our clients to discover and enjoy.
Because when great people, great products and great purpose come together, it creates something truly special.
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