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Meet Fix8: Rethinking soft drinks through gut health

What we put on the plate matters. But increasingly, what we pour into the glass does too.

As workplace dining evolves, so do expectations. Today’s customers aren’t just looking for great taste. They’re looking for drinks that support wellbeing, balance, and better choices throughout the day.

That’s where Fix8 comes in.

A new kind of soft drink

Fix8 Kombucha & Water Kefir is a London-based drinks brand on a mission to change how we think about soft drinks, making functional, fermented options accessible, delicious, and part of everyday life.

At a time when the category is still dominated by high sugar and artificial ingredients, Fix8 offers something different:

Low sugar, naturally fermented drinks
Billions of live cultures to support gut health
Added Vitamin C for immune support
Bold, refreshing flavours that still feel like a treat

For our clients and customers, that means offering more choice without compromising on experience.

From personal discovery to purpose-driven brand

Fix8 didn’t start with a business plan. It started with a moment of discovery.

Founder Freya Twigden grew up hooked on Diet Coke, but everything changed during a university trip to Shanghai. There, she discovered Traditional Chinese Medicine and the role of gut health in overall wellbeing, alongside her first taste of kombucha.

The impact was immediate. Improved digestion, better energy, and a shift in how she thought about what she consumed.

Back in the UK, kombucha was hard to find, so she started brewing it herself.

By 2018, Fix8 was born.

Why it matters to our industry

Soft drinks are one of the biggest opportunities for change in foodservice.

With a significant proportion of sugar consumption coming from drinks, and increasing awareness around immunity and gut health, customers are actively seeking better alternatives.

For clients, that creates an opportunity to:

Enhance wellbeing-led offers
Differentiate workplace dining
Respond to evolving customer expectations

Fix8 is a great example of how challenger brands are helping us do exactly that, bringing innovation, purpose, and credibility into the drinks space.

What’s next: The rise of water kefir

One of the most exciting developments from Fix8 is their Water Kefir range, a lighter, fruit-forward, sparkling drink filled with live cultures.

It is accessible, refreshing, and designed to fit seamlessly into everyday choices, whether as a lunchtime refreshment or a low-alcohol alternative.

For operators, it opens up new ways to elevate the drinks offer, from grab-and-go to more experiential moments like mocktails and on-site activations.

Bringing It to life through bmInc

Through bmInc, we’re proud to support brands like Fix8, giving them a platform to grow while bringing something new and meaningful to our clients.

From showcasing Water Kefir mocktails at our Patch Meeting to introducing the range across client sites, the journey so far has been both exciting and impactful.

“Working with Poppy, Junior National Account Manager at Fix8, has been fantastic. Her energy and genuine enthusiasm for the bmInc concept has made the partnership even more rewarding.

Taking the bmInc relaunch under my wing, it’s been incredibly fulfilling to work with such purpose-driven, innovative brands; and having the support of Poppy and the wider Fix8 team has made the journey even more exciting. We can’t wait to hopefully continue collaborating and promoting Fix8.”

A shared vision

At its heart, Fix8 is about making gut health simple, enjoyable, and part of everyday life.

As Freya Twigden puts it:

“Fix8 started from a simple realisation, that soft drinks needed to change. We want to make gut health accessible and enjoyable, something that fits easily into everyday life.”

And that is exactly why it resonates.

Because when we bring the right partners into our offer, we are not just adding products. We are creating better experiences, better choices, and better outcomes for our customers.