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Workplace breakfast trends 2025

How morning meal trends will influence workplace dining

Breakfast is no longer just the most important meal of the day, it’s becoming the most dynamic. Recent data from Kantar shows that breakfast is now the fastest-growing out-of-home dining occasion, with a 13.7% year-on-year increase. As workplace breakfast trends 2025 take shape, this surge is reshaping how and where people eat in the morning – opening up fresh opportunities for workplace dining.

Changing morning habits

The shift to hybrid working has changed daily routines. With more people splitting their time between home and the office, there’s growing demand for convenient, satisfying breakfast options that suit flexible schedules. According to Kantar, breakfast was the standout growth occasion of 2024, with consumers seeking speed, convenience and quality from their morning meals.

Generational influence

Younger generations are driving this trend. YouGov research identified Gen Z in particular showing a 23.7% year-on-year increase in out-of-home breakfast consumption. Their preferences lean towards personalised, health-conscious options that reflect their values, and increasingly, towards convenient formats that fit their fast-paced routines. The growth in on-the-go meals and snackable formats reflects this shift, with Gen Z favouring food that’s quick, portable and aligned with their lifestyle. This demographic shift is influencing workplace menus, with growing demand for more diverse, nutritious and accessible breakfast choices.

Innovation at breakfast time

In response, our chefs at BM are developing a new breakfast range, launching at the end of the summer. It is built around convenience, quality and taste, designed to energise teams and enhance the start of the working day. From grab-and-go pots and protein-rich plates to snackable, on-the-go options, the offer reflects the shift in habits we are seeing, especially among younger employees. As cafés, bakeries and sandwich shops continue to grow thanks to value and speed, workplace dining has the chance to compete by offering the same convenience, with better quality and impact. Our SuperNova sandwich (developed for Nova, our social enterprise café and bakery) is a great example of this in action.

Using data to personalise the experience

As with all new food concepts, effective communication is key. Our marketing team will be supporting the launch with targeted messaging to drive awareness and uptake. We are also exploring how customer feedback, app interactions and till data can help personalise breakfast choices and enhance the experience. Led by Michaela Mulvey, our marketing and technology innovation manager, this work will ensure we stay in step with what customers actually want.

Sustainability and sourcing stories

Sustainability continues to shape customer decisions. Our new breakfast offer will prioritise seasonally sourced ingredients and low-impact choices. And to bring this to life, we are spotlighting our sourcing stories in a smart, engaging way using discreet QR codes on menus to link to short films about provenance.

Looking ahead

As breakfast becomes a bigger part of out-of-home eating, workplace dining has a growing role to play in helping people start their day well, both physically and mentally. By combining great food, clever tech and thoughtful storytelling, we can make breakfast more than a meal. We can make it an energising moment that supports wellbeing, productivity and culture.