Vitality is BM’s unique healthy eating programme. Vitality Kitchen focuses on the many benefits eating a fresh and nutritious diet can bring to individuals and their organisation. Knowing what to eat and when leads to better concentration and energy.

As interest in healthy eating grows, we support our clients and their teams learn more about healthy eating at work including;

  • Eating great, delicious food that helps deal with stress (and avoiding foods that lead to hormone changes, disrupting a healthy reaction to pressure – e.g. sugar)
  • Eating together as a community (in the workplace restaurant) to enhance communication and wellbeing
  • Health investment that delivers benefits in terms of reducing absenteeism, increasing staff morale, enhancing company reputation and increasing talent retention.

The quality of food is key when it comes to health, which is why we source our food responsibly.

There is a lot of controversy about what exactly constitutes the perfect diet for optimum health benefits. These mixed messages are confusing. To guide us through the nutritional maze, we work with our in-house nutritionist Charlotte Newman. Charlotte’s grounded, and practical approach to nutrition and health means that our customers can enjoy great tasting food with deliverable health benefits for them and their organisation.


Our Vitality Manifesto is based on the Eat Well plate to enable our customers to achieve a healthy, balanced diet.

We kick off every New Year with an ‘Eat for Vitality’ campaign.  This inspiring eating-for-health campaign challenges our clients’ teams to take on the mantle of those New Year’s Resolutions and win.  New recipes, and access to great nutritional information has never made eating healthily at work more possible or seamless.

Healthier staff restaurants pledge

We ensure our restaurants offer a healthy choice, and we make the right cooking and purchasing decisions to help our customers choose the right foods for their health and well-being.

We support the government’s recommendations on eating healthily and achieving a balanced diet.

Salt pledge

We’ve committed to using less salt in our cooking. Where agreed, we’ve also removed salt cellars from restaurant tables. We advise customers on how to reduce their salt intake as part of their daily diet and explain why this is healthier which includes taking part in salt awareness week.

Artificial trans fats pledge

We’ve removed all artificial trans fats from our supply chain, and we’re making sure that all of our suppliers keep us a ‘free from’ company.

Low alcohol pledge

We’ve promised to offer lower alcohol alternatives for customers.

Peas Please Pledge

We have signed up to the Peas Pledge with the Food Foundation. Our pledge is to serve more veg and as part of this pledge, we are committed to ensuring that our customers are provided with additional information and insights which will encourage them to increase their vegetable intake. For every one of the five-a-day eaten, the risk of all-cause mortality decreases by 5%.  80% of adults eat fewer than 3.5 portions a day, but eating more veg could prevent diet-related chronic illnesses like heart disease, cancer and diabetes, and significantly reduce the subsequent financial burden on the NHS.

Healthy eating at work

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