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Perkee marks 10 years with rebrand and ongoing commitment to ethical coffee

Perkee, launched in 2015, is marking its 10th anniversary with a rebrand that reflects its development over the past decade and its continued focus on ethical sourcing, long-term partnerships and sustainability.

A coffee brand built with purpose

Created with the intention of producing quality coffee while supporting farming communities at origin. Perkee was founded on the belief that great coffee should deliver positive impact beyond the cup.

Over the last ten years, the brand has grown its range, developed international partnerships, won multiple awards and reinvested profits back into producer communities.

Long-term partnerships at origin

Perkee initially launched with Soppexcca, a Fairtrade co-operative based in Jinotega, Nicaragua. A single-origin, 100% Arabica coffee roasted in small batches, the medium roast received a 2-star Great Taste Award in 2018, while Perkee Soppexcca Decaf received a 1-star award in 2020.

Since its inception, Perkee has worked closely with Fátima Ismael, who took over the co-operative in 1997. Supporting its growth into a stable and progressive organisation. Over the past ten years, the team behind Perkee has visited Nicaragua four times. Building strong, long-term relationships on the ground.

Women now make up 40% of the co-operative’s membership and play a central role in its governance and operations.

Reinvesting in farming communities

Through Perkee, profits have supported a range of long-term initiatives within Soppexcca. Including education programmes, women’s health screening, youth farming projects, organic compost production and diversification into cacao to address climate-related challenges.

These initiatives are designed to support long-term resilience within the farming community.

Expanding the Perkee range

Building on this foundation, Perkee expanded its range with Perkee Santo from Brazil in 2023. This regenerative organic coffee is sourced through farmers whose agricultural practices align with Perkee’s sustainability objectives.

Looking ahead: New partnerships

In its next phase, Perkee is partnering with the Inga community in Colombia to bring a new speciality coffee, Aponte West, to the collection.

The Inga, recognised as descendants of the Incas, have a strong cultural connection to land management and regenerative farming practices, which closely align with Perkee’s sourcing principles.

Further partnerships are planned. The brand continues to work with producers who share its approach to ethics, fairness and environmental responsibility.

A decade of ethical coffee

Graziano Moroni, head of coffee and tea, said:

“Perkee was created to show that coffee could be sourced responsibly while still meeting the needs of customers and the business. Over the past ten years, it has allowed us to build long-term relationships with producers and to reinvest back into farming communities in a practical and measurable way. The rebrand reflects where Perkee is now, and the direction we want it to take in the years ahead.”