‘Pop-Up Pioneers‘ – a new initiative which delivers innovative pop-ups across BM by tapping into the creativity, heritage and experience of our teams.
Sunil Varma, who was appointed the company’s pop-up chef Guru last year to oversee the development of street food concepts, has brought together a team of chefs from across the business to come up with pop-up ideas, design concepts and lead their activation at client sites.
Sunil will lead the group, as well as guide and support the chefs, drawing on his own experience running pop-ups at BM sites over the last decade.
Several of the chefs have been able to contribute experience running their own pop-up concepts, with some having already operated street food stands at festivals, while others have regular pop-ups at London markets. Others will have the chance to contribute culinary inspiration from their travels, careers, backgrounds or heritage.
Pop-Up Pioneers has been designed as both a creative outlet for BM’s chef team and to meet a growing demand among customers for authentic street food, trend-led dishes and diverse culinary options.
The project already has a pipeline of pop-ups planned inspired by Gambian, Japanese, Indonesian, Cuban and Caribbean experiences, as well as fried chicken, and chimney cake-focused concepts.
Sunil Varma, Pop Up Chef Guru said: “We’ve got such a wonderfully diverse team at BM with a range of backgrounds and experiences. Pop-Up Pioneers is another way we’re giving our team members free reign to express their creativity by designing their own food concepts as well as the chance to experience what it’s like to run a pop-up within the workplace.
“I’m really excited by the ideas the team have already brought to the table and look forward to launching these at our client sites.”